How do you know if your Facebook page is helping your business? A quick look at the page will tell you a little. Do you have more fans, more comments, more “likes”? If you do, then you’re reaching more people. Facebook offers “impressions”, which tell you the number of times an item you posted was shown. You can also view the page’s “insights”, the statistics about the number of monthly users, the number of likes and dislikes and posts. Just click See All in the Insights box on the left of the page. Surveys, coupons and sweepstake prizes can also help track the success of your page.

Social Networking is not a panacea, nor is it magic. It is an inexpensive and powerful way to promote your business. But you have to put the same amount of work, thought, care and consistency into it that you would with any marketing scheme in order for it to benefit your business.

Contact us for help. This is OUR business. This is what we do for a living, and we can help you benefit from this great advertising tool.

Popularity: 4% [?]