So you’ve set up your Facebook page. Looks nice, eh? Like the billboard the company put up in the old days. Wrong! This is not static advertising. This gives you the opportunity to offer deals and coupons, keep customers up-to-date on company news and on new products. Add some photos, maybe a video. Ask questions, take polls, schedule special events. The idea is to get your fans reading and talking about your page.

You may want to have an employee in charge of ensuring that the content is always fresh, someone who can get a feel for what customers are saying and what they want…a sort of market research.

A word of caution here. Don’t overload or spam your fans with too much information. There’s a balance here. But whatever you do, engage them. Make sure you do something with your page to make it vibrant and to keep readers coming back.

If you don’t have an employee to spare to work on Facebook and other social networking sites, or you don’t have time yourself, we provide services to keep websites, blogs and Facebook pages constantly updated. Send us the information you want out there and, for a small fee we can do the rest.

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