Set up a Facebook account for your business and then start to look for other pages where you can make your presence known. Join groups and  respond to questions about your skills to establish you as an expert that a business will want to use. Find groups, networks and fan pages where your market is spending time. The way to do this is to search keywords to find those networks that suit your needs.

Keep your Facebook page interactive with videos and images and interactive content like contests and coupons. Check out the Static FBML  (Facebook Markup Language) app. It lets you add HTML (Hypertext Markup Language) to the page. This lets you change your official page beyond the default options by, for instance, adding custom boxes for newsletter sign-up pages. If you’re not into doing this yourself, consider hiring a programmer.

Stay up to date about Facebook by visiting these sites: developers.facebook.com and www.allfacebook.com. And check out  ww.johnjantsch.com, a small business marketing expert who writes about traditional and Web marketing techniques.

Traditional advertising and conferences are still productive when it comes to promoting your business, but online social networking sites like Facebook have the potential to give it a far greater boost. They have many tools that businesses can leverage if they learn how to use them.

Need help navigating this wonderful world of the Web? Give us a call.

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