Archive for the ‘Facebook “How To’s”’ Category

Facebook has now given users the ability to “Like” comments. This sounds like a minor issue, but think about it. This should have a major impact on participation. How often have you seen a comment that you agreed with and thought “Well someone has stated my view, I don’t need to post the same thing.” In that case two opposing comments could be posted and it would appear that visitors are evenly divided in their opinions. With the “Like” button you can cast your vote with one click.

Business Can See What Customers Want

Businesses can use this as a tool to get a more specific view of what their target markets are looking for. If a business sees a Facebook comment on it’s page that generates several thumbs up, then the business knows to pay close attention to that particular comment. That provides a greater understanding for what the market is demanding.

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If someone is hacking your Facebook account from a strange computer, then Facebook has the ability to notify you via email or SMS.

Set Up The Facebook Hacking Notification

To get the security notification operating go to “My Account”:

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Click on the settings tab:

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Click on “Yes” to receive notifications:

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Once this is submitted you need to log out of your Facebook account and then log back in. As you log back in you will be asked to register the computer you are on.

Register your computer:

You can receive security notifications by email or by SMS. If you receive a notification and you are not aware of the new access to your account then log in and change your password right away. And then notify Facebook

Dropped Cookies Require Re-Register

If your PC drops cookies for any reason you may need to re-register your computer. Facebook may also ask you some security questions to get into your account.

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Facebook has made some significant changes in the last couple of months. The primary one has been the implementation of their Like button. Adding one to your blog posts can get you more traffic from a very focused market.

How To Add The Button

In the developers pages of Facebook visit the Like Button page. There you get instructions on a range of ways to put Like on your sites. At the bottom of the page is a code generator. Plug in the URL of the page you Like. Make sure it is the specific page and not the home page of your site. Then click the “Get Code” button and it will give you code to post on you page. Next, go to your site and post the code in the place you want to post the button. I like to put them at the bottom of my articles. Then readers can click the button and they notify their friends of a good read.

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Facebook  made significant changes to their design a couple of weeks ago. The top bar is better organized to make moving around the website easier. The methods of uploading pictures has improved.

But one of the major changes they made you may not pick up on.

Facebook has been accused of selling our privacy again!

Again, Facebook has been accused of revealing personal information to marketers. But you can make some changes to your privacy settings to help minimize your exposure. Jeff Elder has written instructions on his blog site that will step you through the process.

There is also an issue in question concerning the ability of your friends being able to see what applications and games  you have been using. Do you want your friends to know the apps you are using? I don’t! They are working on this problem…

Click here to go Jeff’s site and step through his instructions to minimize your exposure.

Thanks for reading. Comments and feedback are appreciated.

I hope this helps you improve your social media missions. For those who want to get involved but don’t have the time or the staff to do so, I am available for hire. Please contact me.

Huck Huckabee
BusinessAndSocialMedia.com
huck@businessandsocialmedia.com
704-438-2910

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A Facebook Fan Page is a good place to post any information about your company that is pertinent. You can setup an information page with a general overview of your company. You can post videos. You can post company news. And you can interact with your customers.

Set Up Your Facebook Account

One of the greatest things about the Facebook page is that it is so easy to use.  Facebook doesn’t make it obvious how you get started in your creation of your fan page. They seem to try to trick you into buying a paid ad. You may want to do that in the future, but for now just follow these steps. You go to the Facebook.com site and click on the “Advertising” link on the bottom menu on the right hand side. When I first saw this I thought they were promoting their advertising. But, this is where you go to set up your business Fan page. Their next move is a little slick also. You come in on the “Advertising” tab. This is where Facebook is promoting their paid advertising. Click on the “Pages” tab and then click the green “Create a Page” button on the right. The rest of the setup process is just a simple walk through.

Put Good Content on Your Page

After you have set up the page we need to make your page something that people are interested in. That way they will become a fan of the page.

Your Information Tab

The next step is to get information about your business on your Info page. Tell the world who you are and what you do. This is where you list your website, give an overview of your company, post your mission statement and tell the public about the items you are promoting.

Post Photos

Facebook users are able to view a “Photos” page. This is one of the many applications available. When you click on the tab, Facebook will give you instructions for uploading pictures. You will need to As I am writing this they are updating this process to make it easier to load photos and allow them to be uploaded while you are doing other things on your Facebook account. On my site for Small Business Websites I have just uploaded several photos from several different folders on my computer. And I have posted them in a folder labeled “About Small Business Websites”. The process is very easy to use.

Research Applications

Many applications by Facebook and by third parties have been created for you to use. Do a little research on you own. And look for a future article on good apps for business.

Post “What’s on your mind?”

Click on your wall tab and post some information for your visitors to see. Post news about your company. If you are contemplating offering a new product or service this is the best place to ask a question. If you are early in the creation of your Fan page then you probably have few if any fans. Just the same, post a question. See if you get a response. Then ask is again when you get more fans.

Check your site regularly, review comments people have made and respond to them. Personal interaction is one of the main benefits of businesses using Facebook. Make your customer feel like the focus is on them.

Contact me at businessandsocialmedia.com if I can help you manage social media for your business.

Popularity: 9% [?]