Archive for the ‘Facebook Marketing’ Category

Ford Explorer Introduced on Facebook and YouTube

Today Ford Motor Company is presenting the 2011 Ford Explorer on Social Media. This marks a major marketing change for the automobile industry.

On Ford’s Facebook page you can click on the “Reveal” tab and see 12 YouTube videos connected to the page. The videos are listed on a schedule. Their first video was available to view at 12:01 am. I am writing this article at 3:00 pm and at this time seven of the videos are available to view and five more are scheduled through the rest of the day.

Ford now has 48,919 people listed as “Likes” on their page. That is far above their goal of 30,000 fans. Keep an eye on this and see how it grows through the day.

Ford’s Facebook Page

Popularity: 2% [?]

Syncapse, a social media marketing company, surveyed 4,000 people who have “Liked” 20 of the top marketing brands.

Companies are recognizing their need to understand the value of their fans, people who “Like” their products. A key question is “What do fans do for the company?”

• Fans spend money on the top marketing brands themselves.
• They also show a level of loyalty – they will buy again and again.
• They recommend the product by “word-of-mouth”, which includes their voice for talking and their fingers for social media.

Each of these factors adds to the value of a someone who “Likes” a product.

Social Channels Impact Marketing

The Syncapse report explains the importance of monitoring social media conversations:

Brands need to understand the causal relationship between their social programs and its effect on key performance indicators. Understanding Earned Media Value generated by a social base is a direct indicator of the amount of word-of-mouth conversation about a brand. Understanding Community Health is a leading indicator of the future sustainability of a community and the ability to nurture high value customers. Mining the conversation and understanding the tone and focus provide insights into the association fans have with a brand and how marketers can use such allegiance to their advantage.

While understanding the value of a fan is very complicated, many companies are developing ways to do it. Over time these measurements will be tested and their analysis will improve.

Click here to see the Syncapse report.

Popularity: 6% [?]

A Business Posting Daily

SteelMaster Buildings is a great example of how a business can use Facebook on a regular basis. In May they made 33 posts on their Facebook page.

So what could a business selling metal buildings do on facebook? Well, SteelMaster does everything from offering advice on how to choose a building to playing games on their Facebook posts.

As I’m writing this hurricane season has just started. So SteelMaster put a page on their website about what their buildings have done for their customers in bad storms. The page was simple to create and focuses on a current event of the season. Then they made a post on their Facebook page and linked the message back to that page on their website. From there, who knows, the visitors may have looked at other pages on the SteelMaster website.

Another item they posted in May was a game where visitors were asked to find the difference between two, seemingly identical, photographs. And that photograph was of one of their metal buildings. People who saw the item in one photo that was missing in the other got their name put in a hat. Then they drew from those names for a $25 VISA gift card.

These are two neat ways SteelMaster has generated traffic to their Facebook page and their Website. And they had several other items posted in May. Most were short and sweet messages with links to more information back to their website. So you know they generated traffic.

Visit SteelMaster Buildings Facebook page today and see what is going on now.

Popularity: 7% [?]